Benefits of a Cardsource Electronic Swipe Gift Card over Paper Vouchers.
Whether for a relative, a friend, an employee, or an incentive reward, Gift Cards are an excellent promotional tool. A card builds brand awareness as it’s always in the purse or wallet. Gift Cards offer advertising space at a low cost.
Effective display at the Point Of Sale increases impulse purchases & profitability.
With Electronic Swipe Gift Cards, you have the facility to monitor purchasing activity and trends.
Data collected from each swipe of the gift card on you POS System helps you to focus your marketing efforts.
Gift Cards are not activated until sold, and have no value to anyone until that moment – Paper Vouchers however, must be treated as ‘money’ at all times, stored out of sight and handled securely.
With Gift cards, the end-user spends the stored value on the products they want, reducing the number of goods returned and exchanged.
Affixing cards to well-designed carriers or hanging pieces promotes your Gift Card programme and again, increases impulse buying.